Recently, I met with a senior manager of a business that builds very unsexy handheld analytical instruments. What may sound like an obvious question is actually a deeper statement on the commercial and industrial analytical instruments industry. As the costs of core technologies go down, manufacturers thus have an opportunity to serve a much broader base of users.
Authorities in West Java have put 17 songs into the adult category of the content classification, thereby curbing their airtime in the province. The letter referred to several articles of Law No. She added that future bans were possible as the commission was committed to child protection.
A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad already has drawn more than 10 million views and stands to expose a vast audience to an internet craze known as ASMR, or autonomous sensory meridian response. Some people spend hours watching videos of hair brushing, paper crinkling or "happy little clouds" artist Bob Ross painting because they say it makes their brains tingle.
From television to social media, billboards to radio, consumers are constantly bombarded with advertisements designed to catch their attention and advance an agenda. Seeking to increase business and attract customers, companies look for new and exciting messages to incorporate into their advertisements; however, this effort to draw consumers in can often miss the mark. Instead of witty or novel, the message often comes off as inappropriate and offensive.
Wirtz and his co-authors conducted a first-of-its-kind meta-analysis of 78 peer-reviewed studies looking at the effects of sexual appeals in advertising. Their findings were posted online this week by the International Journal of Advertising. Their research found that not only were study participants no more likely to remember the brands featured in ads with sexual appeals, they were more likely to have a negative attitude toward those brands, Wirtz said.
In today's society, advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing and behaving. The field of advertising is extremely broad and diverse. In general terms, an advertisement is simply a public notice meant to convey information and invite patronage or some other response.
Going inside one of the most famously salacious TV ads of the last decade to learn how an iconic campaign gets made and why it's possible to sell too well. In general, women tend to be more easily persuaded by ads that are more romantic than sexual, ones that emphasize commitment, devotion, and partnership. Not surprisingly, men, on the other hand, respond to sexual innuendo and women in bikinis, especially when the ads or commercials are leavened with a heaping dose of adolescent humor.
As part of this effort, we content analyzed Super Bowl ads from recent years. There was one notable exception, however, in that over the last several years, the use of sexual appeals has declined and in the last few years, almost disappeared. While the decline in sexy Super Bowl ads is arguably not too surprising, since its inception, the Super Bowl had seen a significant number of sexy ads, including some that were much talked about.
Escalating its efforts to portray Senator Barack Obama as a candidate whose values fall outside the mainstream, the campaign of Senator John McCain on Tuesday unveiled a new television advertisement claiming that Mr. The commercial also asserts that a sex-education bill introduced in Illinois, which Mr. Both sets of accusations, however, seriously distort the record.
With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought of ambitious advertising in These print and outdoor ad images are classic art direction at its best: simple in concept, flawless in execution and once you catch the concept impossible to stop staring at. The story of a young refugee who escaped Syria in a wheelchair is an incredible one to hear or read—but to see the young woman herself, Nujeen Mustafa, re-enacting her impossible odyssey is something truly special.